In New York, we documented Langjiu’s business meeting and luncheon with the U.S.-China business community, capturing both the formal atmosphere of the event and the key moments of exchange. We also filmed Langjiu’s evening banquet at the United Nations in New York, producing event imagery that reflected the scale, elegance, and cultural significance of the occasion. At the same time, we created a Chinese New Year themed short film for Langjiu in New York, incorporating iconic city landmarks to connect the brand’s festive message with an international urban setting.

We then traveled with the team to Kentucky, where we filmed Langjiu’s visits and interactions in Bourbon country. There, we captured collaboration moments between Langjiu and several local distilleries, including Old Forester, highlighting the dialogue between Chinese baijiu culture and American bourbon heritage. Through these scenes, the project expanded from event documentation into a broader visual narrative about craftsmanship, exchange, and cross-cultural brand presence.

For Langjiu’s U.S. project, we carried out a multi-state production across New York and Kentucky, creating visual content that combined brand storytelling, cultural exchange, and documentary-style coverage.

The final content was ultimately used by both Langjiu and Xinhuanet, making this project a strong example of our ability to execute multi-location productions with both commercial value and editorial reach.